Cigarettes are Eating You Alive

This highly successful campaign was the first hard-hitting anti-smoking commercial of its kind for the NYC Department of Health, leading to a 400% increase in Quitline call volume upon its debut. The commercial has since been shared and distributed nationwide through the Centers for Disease Control and Prevention (CDC) and adopted worldwide by the World Lung Foundation, airing in numerous countries, including Albania, Australia, India, Mexico, the Philippines, Poland, Russia, Turkey, Ukraine, and Vietnam.