I Got My Child Vaccinated

When the COVID-19 vaccine was authorized and recommended for children ages 6 months to 5 years, many parents and caregivers were skeptical. DCF created an informative testimonial campaign aimed at parents to help them feel comfortable knowing the vaccine is the best decision for their kids. Real pediatricians and teachers who were also parents of young children eligible for the vaccine were recruited, showcasing their professional expertise alongside their personal roles, creating a relatable connection with the audience while presenting them as trusted resources. By featuring trusted messengers and communications tailored to diverse communities, the campaign advanced health equity by reducing barriers to reliable health information and helping parents and caregivers make informed vaccination decisions.