Mental Health Connect
Transforming How New Yorkers Find Mental Health Support
The Challenge & Strategy
NYC Mental Health Connect is a newly launched, citywide digital portal designed to simplify access to mental health and substance use services from more than 600 providers. DCF's challenge was to transform a complex network of services into a recognizable, welcoming resource that makes finding support easier for all New Yorkers. Our approach focused on establishing a trusted brand identity and creating an intuitive digital experience that connects people with the care they need.
Brand Identity & Development
Starting with the logo, DCF developed a distinctive visual identity that reflects the portal's mission of accessibility and connection. A cohesive color palette, typography, iconography, and design elements established an approachable, recognizable brand that became the foundation for the website's overall look and feel.
Brand Guidelines & Standards
DCF established a consistent visual and design approach, extending the new identity throughout the digital platform. Coordinated typography, color, iconography, and graphic elements reinforced brand recognition while supporting accessibility, clear navigation, and a seamless user experience
Website Development & Brand Launch
DCF developed the website from the ground up, guiding its content, structure, user flow, and overall design. The intuitive portal helps New Yorkers find services for themselves, someone they care about, or a client, with search options based on location, availability, language, insurance, and type of care. The platform brings the new brand to life through a comprehensive digital experience that makes essential mental health resources easier to find and access.
NYC Press Release
https://www.nyc.gov/mayors-office/news/2026/10/mayor-mamdani-launches-nyc-mental-health-connect--helping-new-yo
