Choose the Best Words

Cultivating Mental Health Advocates

Every day, people grapple with mental health issues, and while many want to assist loved ones, they lack guidance on how to offer support. DCF created this award-winning campaign to combat the stigma of mental health and promote the Mental Health First Aid (MHFA) training course aimed to help people intervene and give aid during a mental health crisis. The campaign features scenarios where MHFA training can help, encouraging open conversations about mental health and demonstrating the impact of choosing the right words.

First Place Winner!
National Association of Government Communicators
Blue Pencil & Gold Screen Award
International first place recognition for excellence in government communications in the Educational or Promotional Campaign category.

First Place Winner!
National Association of Government Communicators
Creative Communication Award
International first place recognition for excellence and outstanding ideas in communication in the Social Responsibility Category.