Just in Case

Naloxone can reverse an opioid overdose and save a life, but it can only help when someone has it nearby. DCF developed “Just in Case” to make carrying naloxone feel simple, relevant, and accessible to everyday New Yorkers, expanding the idea of overdose preparedness beyond people who use drugs or work in healthcare.

Built around a simple message, carry naloxone just in case, the campaign positions the small, easy-to-carry kit as something anyone can keep on hand and potentially use to help save a life. By showing that you don’t have to be a medical professional or personally affected by drug use to carry naloxone, the campaign helps broaden awareness of the role everyone can play in responding to an overdose.

The campaign connects New Yorkers directly to free naloxone, including kits delivered by mail and virtual training on how to use them. Appearing across newspapers, radio, social media, and other public spaces, “Just in Case” helps put a lifesaving tool into more hands and empowers New Yorkers to look out for one another.

PRESS:
‘Just in Case’: NYC Health Department Encourages New Yorkers To Carry Naloxone, Offered by Mail for Free Through New Awareness Campaign:
https://www.nyc.gov/site/doh/about/press/pr2026/free-naloxone-by-mail-campaign.page