NYC Condom

To support the launch of NYC's municipally branded condom, DCF crafted a multimedia campaign and brand packaging. The NYC Condom initiative generated global press coverage and sparked massive debate and even a launch event featuring Kenneth Cole. Subsequently, DCF created ads to introduce the "KYNG"-sized NYC condom, launching on Valentine's Day at the Museum of Sex. These “Get Some” and “Be Sexy. Be Safe." ads reminds New Yorkers that the free condoms are a perfect fit for all sex lives, and highlights the reasons NYC condoms are a great choice, pointing out that you don’t have to sacrifice sexiness to be safe.