NYC Well Helps Me
Starting the Conversation on Mental Health
At least one in five individuals may experience a mental health disorder annually, with major depressive disorder being a leading cause of disability. Unfortunately, stigma surrounding mental health often prevents open discussion. DCF initiated dialogue through testimonial-style ads and PSA videos, showcasing individuals who have overcome similar struggles. This campaign aimed to normalize mental health discussions and raise awareness about NYC Well, a free, 24/7 counseling service available in multiple languages.
MEDIA: TV/Video | Print | Digital | Social Media | Collateral
LANGUAGES: English | Spanish
