NYC
Quits

The Challenge: Quitting is not something that just happens once, it happens every time a person chooses to not smoke a cigarette. It ultimately becomes as much a part of life as smoking once was.
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Our Impact: We strategized to promote the NYC Quits brand as a constant presence, ready to support every New Yorker in the ways best suited to them. We emphasized the many different aspects of NYC Quits through customizable branded email blasts as well as 15-second broadcast videos. The upbeat videos showcase various happy New Yorkers living a smoke-free life. Messaging drove the audience to NYC Quit’s online support system as well as nicotine patch and gum promotions.