988: Live Your Life

One in five people face mental health or substance use challenges, yet many lack access to necessary care and treatment. The 988 helpline provides a crucial entry point for those seeking assistance. To promote this life-saving resource, DCF developed a large-scale multimedia campaign timely coinciding with World Mental Health Day. In order to reach a diverse multicultural and multilingual audience, a universal tagline, “Live Your Life,” was developed to convey the message that healing is possible and one can reclaim their life and live fully again with help from 988.