Eat a Whole Lot More Plants

Choosing whole, plant-based foods improves health and lowers the risk of numerous chronic diseases. The pandemic has altered eating habits and exacerbated food insecurity struggles. DCF created a comprehensive multimedia campaign showcasing culturally diverse recipes and practical tips for choosing a balanced diet of whole, minimally processed, plant-based foods. The campaign directs consumers to the NYC website for free recipes, resources and help with food assistance. The clever play on words in the tagline, "Eat a Whole Lot More Plants," effectively conveys the message of consuming whole, plant-based foods in an engaging and entertaining way.