Quit Today. Be There Tomorrow.

Smoking is still a major health issue and the most important step to improving health is to quit. DCF developed this emotional, hard-hitting anti-smoking media campaign reminding those who smoke that it not only affects them, but their loved ones too. A TV commercial and print ads featuring a mother, daughter, and terminally ill father with a smoking-related illness were adapted into five languages for diverse demographics. The campaign's multilingual approach advanced health equity by ensuring its message reached diverse communities in culturally relevant and accessible ways.